Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...

This paper tests a number of hypotheses on the use and effectiveness of patents and trade secrets designed to protect innovation. While previous studies have often considered patents and trade secrets as substitutes for one another, we investigate the complementary role of the two protection...

This paper analyzes the impact of the decision to contract ICT consulting on firms' innovative incentives. The paper develops a theoretical model and estimates some of its implications for a sample of German firms. In particular, the paper estimates the average treatment effect of the decision...

The paper provides empirical evidence for the question whether firms' ITenabled labour productivity is affected by the age structure of the workforce. We apply a production function approach with heterogenous labour to firmlevel data from German manufacturing and services industries. We find...

This paper empirically studies the impact of the adoption of open source software (OSS) on firms' labor productivity and innovative behavior. Using a representative sample of German firms, the results show that the adoption of OSS operating systems for servers and general OSS applications has no...

Using German firm-level data, an endogenous switching regression model within a production function framework is estimated in order to explore differences in labor productivity between IT outsourcing and non-IT outsourcing firms. This approach takes possible complementarities between IT...