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~isPartOf:"Journal of management information systems : JMIS"
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Journal of management information systems : JMIS
Young consumers : insight and ideas for responsible marketers
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of advertising : official publication of the American Academy of Advertising
22
European journal of operational research : EJOR
21
International journal of advertising : the quarterly review of marketing communications
14
International journal of production economics
14
Journal of retailing and consumer services
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of advertising research
9
Omega : the international journal of management science
9
International game theory review
8
International journal of advertising : the review of marketing communications
8
Journal of business research : JBR
8
Journal of marketing communications
8
Technological forecasting & social change : an international journal
8
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
CESifo working papers
6
Dynamic games and applications : DGA
6
International journal of consumer studies
6
Neo-simulation and gaming toward active learning
6
European journal of marketing : EJM
5
IMA journal of management mathematics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Marketing science
5
Operations research
5
Psychology & marketing
5
Review of industrial organization : RIO
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Economics letters
4
Health marketing quarterly
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of advertising
4
Journal of food products marketing
4
Journal of industrial engineering international
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ECONIS (ZBW)
5
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1
Enhancing user-game engagement through software gaming elements
Li, Mengxiang
;
Jiang, Qiqi
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
4
,
pp. 115-149
Persistent link: https://www.econbiz.de/10010378636
Saved in:
2
Social influence and monetization of freemium social games
Fang, Bin
;
Zheng, Zhiqiang
;
Ye, Qiang
;
Goes, Paulo B.
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 730-754
Persistent link: https://www.econbiz.de/10012198614
Saved in:
3
Location-based mobile gaming and local depression trends : a study of Pokémon Go
Cheng, Aaron
;
Greenwood, Brad N.
;
Pavlou, Paul A.
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 68-101
Persistent link: https://www.econbiz.de/10013365297
Saved in:
4
Explaining the outcomes of social gamification : a longitudinal field experiment
Zhang, Jun
;
Jiang, Qiqi
;
Zhang, Wenping
;
Kang, Lele
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 401-439
Persistent link: https://www.econbiz.de/10014302565
Saved in:
5
Competitive target advertising and consumer data sharing
Zhao, Xia
;
Xue, Ling
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
3
,
pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
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