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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
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Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.; Averbeck, Joshua M.; Zhang, Zhu; … - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
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A test of two models of value creation in virtual communities
Porter, Constance Elise; Devaraj, Sarv; Sun, Daewon - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
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Two formulas for success in social media : learning and network effects
Qiu, Liangfei; Tang, Qian; Whinston, Andrew B. - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 78-108
Persistent link: https://www.econbiz.de/10011491405
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Thumbs up, sales up? : the contingent effect of Facebook likes on sales performance in social commerce
Lee, Kyunghee; Lee, Byungtae; Oh, Wonseok - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 109-143
Persistent link: https://www.econbiz.de/10011491413
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Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana; Oh, Jeong-Ha; Tan, Yong - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
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Could deal promotion improve merchants' online reputations? : the moderating role of prior reviews
Li, Xitong - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 171-201
Persistent link: https://www.econbiz.de/10011560736
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Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi; Duan, Wenjing - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
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Social media and brand purchase : quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making model
Xie, Karen; Lee, Young-Jin - In: Journal of management information systems : JMIS 32 (2015) 2, pp. 204-238
Persistent link: https://www.econbiz.de/10011409421