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~isPartOf:"Journal of management information systems : JMIS"
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Journal of management information systems : JMIS
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
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