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~isPartOf:"Journal of marketing"
~language:"dan"
~language:"fra"
~language:"tur"
~language:"ukr"
~language:"und"
~person:"Cooper, Robert G."
~subject:"Innovation"
~subject:"Productivity"
~subject:"Switzerland"
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Cooper, Robert G.
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
3
Business horizons
2
Research management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Business quarterly
1
European journal of marketing : EJM
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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New product scenarios : prospects for success
Calantone, Roger
;
Cooper, Robert G.
- In:
Journal of marketing
45
(
1981
)
2
,
pp. 48-60
Persistent link: https://www.econbiz.de/10001968422
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