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~isPartOf:"Journal of marketing"
~person:"Bharadwaj, Neeraj"
~person:"O'Connor, Peter"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media
Colicev, Anatoli
;
Malshe, Ashwin
;
Pauwels, Koen
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10011804088
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Marketing initiatives, expected cash flows, and shareholders' wealth
Rao, Ramesh K.
;
Bharadwaj, Neeraj
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10003642956
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