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Trademark strategy
Cohen, Dorothy - In: Journal of marketing 50 (1986) 1, pp. 61-74
Persistent link: https://www.econbiz.de/10001008469
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Characteristics of radio commercials and their recall effectiveness
Sewall, Murphy A. - In: Journal of marketing 50 (1986) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10001008470
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Symbiotic marketing revisited
Varadarajan, Poondi Rajan - In: Journal of marketing 50 (1986) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10001008472
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Barriers to entry and market entry decisions in consumer and industrial goods markets
Karakaya, Fahri - In: Journal of marketing 53 (1989) 2, pp. 80-91
Persistent link: https://www.econbiz.de/10001064216
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Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil - In: Journal of marketing 53 (1989) 3, pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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Patent infringement of innovations by foreign competitors : the role of the US International Trade Commission
Thomas, Robert J. - In: Journal of marketing 53 (1989) 4, pp. 63-75
Persistent link: https://www.econbiz.de/10001075772
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Recent developments in FTC policy on deception
Ford, Gary T. - In: Journal of marketing 50 (1986) 3, pp. 82-103
Persistent link: https://www.econbiz.de/10001011990
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The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
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A consumer expenditure approach to estimating the size of the underground economy
McCrohan, Kevin F. - In: Journal of marketing 50 (1986) 2, pp. 48-60
Persistent link: https://www.econbiz.de/10001012000
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The nine nations of North America and the value basis of geographic segmentation
Kahle, Lynn R. - In: Journal of marketing 50 (1986) 2, pp. 37-47
Persistent link: https://www.econbiz.de/10001012001