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Marketing
60
Internet marketing
52
Online-Marketing
52
Consumer behaviour
44
Konsumentenverhalten
44
Social Web
34
Social web
34
Marketing management
24
Marketingmanagement
24
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23
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23
Online retailing
19
Online-Handel
19
Beziehungsmarketing
18
Relationship marketing
18
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18
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18
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16
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14
Advertising effects
12
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social media
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5
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5
Kundenzufriedenheit
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influencer marketing
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Article
131
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132
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132
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133
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Kumar, V.
8
Kannan, P. K.
5
Katona, Zsolt
4
Moe, Wendy W.
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Grewal, Dhruv
3
Hanssens, Dominique M.
3
Herhausen, Dennis
3
Janakiraman, Ramkumar
3
Jaworski, Bernard J.
3
Jerath, Kinshuk
3
Ludwig, Stephan
3
Morgan, Neil A.
3
Narayanan, Sridhar
3
Palmatier, Robert W.
3
Pauwels, Koen
3
Rego, Lopo L.
3
Reinartz, Werner J.
3
Schweidel, David A.
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Swaminathan, Vanitha
3
Ballings, Michel
2
Becker, Maren
2
Berger, Jonah
2
Bezawada, Ram
2
Bleier, Alexander
2
Brooks, Gillian
2
Chandukala, Sandeep R.
2
Du, Rex Yuxing
2
Fang, Eric
2
Gielens, Katrijn
2
Grewal, Rajdeep
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Huang, Minxue
2
Jayachandran, Satish
2
Keller, Kevin Lane
2
Lamberton, Cait
2
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American Marketing Association / Task Force on the Development of Marketing Thought
1
Published in...
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Journal of marketing
SpringerLink / Bücher
704
Journal of business research : JBR
587
European Journal of Marketing
482
Journal of retailing and consumer services
356
Springer eBook Collection
275
Industrial marketing management : the international journal for industrial and high-tech firms
258
Marketing Intelligence & Planning
239
International journal of internet marketing and advertising : IJIMA
227
Electronic commerce research
224
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of Food Distribution Research
208
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
173
Journal of internet commerce
162
Information systems research : ISR
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
160
Management Science
155
Technological forecasting & social change : an international journal
150
Europäische Hochschulschriften / 5
149
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
Springer eBook Collection / Business and Economics
143
Journal of advertising research
140
International journal of business information systems : IJBIS
138
Information systems and e-business management : ISeB
132
Journal of marketing management : MM
132
International journal of electronic marketing and retailing : IJEMR
131
Journal of Agricultural and Applied Economics
130
Premier reference source
130
Journal of Consumer Marketing
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
128
Journal of marketing communications
127
European journal of marketing : EJM
122
International journal of advertising : the review of marketing communications
121
International journal of e-business research : an official publication of the Information Resources Management Association
121
European journal of operational research : EJOR
120
Lehrbuch
120
Tourism management : research, policies, practice
120
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
119
Gabler Edition Wissenschaft
115
International journal of electronic business
111
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ECONIS (ZBW)
133
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1
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
2
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
3
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
4
Marketing
in computer-mediated environments : research synthesis and new directions
Yadav, Manjit S.
;
Pavlou, Paul A.
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10010250090
Saved in:
5
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
6
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
7
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
8
Integrating
marketing
communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
9
Moving from free to fee : how online firms market to change their business model successfully
Pauwels, Koen
;
Weiss, Allen
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 14-31
Persistent link: https://www.econbiz.de/10003709040
Saved in:
10
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
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