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Advertising in the professions : the critical issues
Bloom, Paul N. - In: Journal of marketing 41 (1977) 3, pp. 103-110
Persistent link: https://www.econbiz.de/10001932963
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Marketer behavior and public policy : some unexplored territory
Bloom, Paul N.; Dholakia, Nikhilesh - In: Journal of marketing 37 (1973) 4, pp. 63-67
Persistent link: https://www.econbiz.de/10001932986
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Problems and challenges in social marketing
Bloom, Paul N.; Novelli, William D. - In: Journal of marketing 45 (1981) 2, pp. 79-88
Persistent link: https://www.econbiz.de/10001932998
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Avoiding Misuse of New Information Technologies: Legal and Societal Considerations
Bloom, Paul N.; Milne, George R.; Adler, Robert - In: Journal of marketing 58 (1994) 1, pp. 98-110
Persistent link: https://www.econbiz.de/10006002322
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Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
Bloom, Paul N.; Gundlach, Gregory T.; Cannon, Joseph P. - In: Journal of marketing 64 (2000) 2, pp. 92-108
Persistent link: https://www.econbiz.de/10005959602