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Marketing
60
B-to-B-Marketing
33
Business-to-business marketing
33
Marketing management
21
Marketingmanagement
21
Beziehungsmarketing
12
Relationship marketing
12
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93
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95
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Kumar, V.
8
Grewal, Rajdeep
7
Homburg, Christian
5
Lilien, Gary L.
5
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
3
Hanssens, Dominique M.
3
Jaworski, Bernard J.
3
Kannan, P. K.
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Bornemann, Torsten
2
Chakravarty, Anindita
2
Hahn, Alexander
2
Hennig-Thurau, Thorsten
2
Hughes, Douglas E.
2
Jayachandran, Satish
2
Jensen, Ove
2
Keller, Kevin Lane
2
Lam, Son K.
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Nath, Pravin
2
Petersen, J. Andrew
2
Schmitt, Bernd
2
Schmitz, Christian
2
Selnes, Fred
2
Shankar, Venkatesh
2
Sridhar, Shrihari
2
Swaminathan, Vanitha
2
Abela, Andrew V.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Anderson, Erin
1
Antia, Kersi D.
1
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American Marketing Association / Task Force on the Development of Marketing Thought
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Journal of marketing
SpringerLink / Bücher
747
Industrial marketing management : the international journal for industrial and high-tech firms
698
European Journal of Marketing
472
Working Papers / eSocialSciences
331
International Journal of Social Economics
316
Journal of Economic Studies
268
Journal of business research : JBR
262
The journal of business & industrial marketing
261
Springer eBook Collection
257
IDB Publications (Working Papers)
212
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Journal of economic literature
182
Springer eBook Collection / Business and Economics
182
Europäische Hochschulschriften / 5
162
Management Science
161
MPRA Paper
159
Journal of business-to-business marketing
144
The economic journal : the journal of the Royal Economic Society
139
Journal of Agricultural and Applied Economics
134
Management science : journal of the Institute for Operations Research and the Management Sciences
131
Edward Elgar E-Book Archive
122
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
119
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
117
Journal of Consumer Marketing
116
Lehrbuch
103
International Food and Agribusiness Management Review
96
European journal of marketing : EJM
94
Gabler Edition Wissenschaft
94
International Journal of Economics and Business Research
94
NBER working paper series
94
Southern economic journal
91
Routledge studies in the history of economics
90
Agricultural Economics Reports
86
History of political economy
85
Routledge frontiers of political economy
85
Journal of marketing management : MM
84
International Journal of Bank Marketing
81
Amber Waves
80
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ECONIS (ZBW)
95
Showing
1
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10
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95
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1
Determinants of pay levels and structures in sales organizations
Rouziès, Dominique
;
Coughlan, Anne T.
;
Anderson, Erin
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003901119
Saved in:
2
Contract specificity and its performance implications
Mooi, Erik A.
;
Ghosh, Mrinal K.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003995126
Saved in:
3
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
Saved in:
4
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
5
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
6
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
7
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
8
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
9
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
10
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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