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Consumer Attitude and Behaviou...
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Consumer behaviour
292
Konsumentenverhalten
292
Beziehungsmarketing
51
Relationship marketing
51
Brand management
46
Markenführung
46
Brand image
44
Markenimage
44
Social Web
32
Social web
32
Internet marketing
31
Online-Marketing
31
Marketing management
27
Marketingmanagement
27
Brand
23
Markenartikel
23
Viral marketing
23
Virales Marketing
23
Online retailing
22
Online-Handel
22
Preismanagement
22
Pricing strategy
22
Advertising effects
21
Einzelhandel
21
Retail trade
21
Werbewirkung
21
USA
20
United States
20
Advertising
17
Werbung
17
Sales promotion
14
Verkaufsförderung
14
Customer satisfaction
13
Dienstleistungsqualität
13
Kundenzufriedenheit
13
New product development
13
Produktentwicklung
13
Service quality
13
Theorie
13
Theory
13
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Undetermined
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Free
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Article
292
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290
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English
292
Author
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Janakiraman, Ramkumar
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
Puzakova, Marina
3
Reinartz, Werner J.
3
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Journal of marketing
Journal of business research : JBR
1,985
Journal of retailing and consumer services
1,934
International journal of consumer studies
765
International journal of hospitality management
724
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
554
Working paper / National Bureau of Economic Research, Inc.
463
NBER Working Paper
411
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European Journal of Marketing
379
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
SpringerLink / Bücher
349
Working paper
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
322
Journal of travel and tourism marketing
321
Journal of retailing
318
Journal of marketing management : MM
308
Journal of marketing communications
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Tourism management : research, policies, practice
303
Cogent business & management
298
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of business ethics : JOBE
266
Technological forecasting & social change : an international journal
264
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ECONIS (ZBW)
292
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292
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1
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
2
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
3
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
Saved in:
4
Ending a price promotion : retracting it in one step or phasing it out gradually
Tsiros, Michael
;
Hardesty, David M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003940528
Saved in:
5
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
6
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
7
Customer reactions to service separation
Keh, Hean Tat
;
Pang, Jun
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10003995122
Saved in:
8
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
9
Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansink, Brian
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003995124
Saved in:
10
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
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