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Journal of marketing
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
674
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6
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Negative spillover in brand portfolios : exploring the antecedents of asymmetric effects
Lei, Jing
;
Dawar, Niraj
;
Lemmink, Jos
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 111-123
Persistent link: https://www.econbiz.de/10003709046
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2
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Jong, Ad de
;
Ruyter, Ko de
;
Lemmink, Jos
- In:
Journal of marketing
68
(
2004
)
2
,
pp. 18-35
Persistent link: https://www.econbiz.de/10005927930
Saved in:
3
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
Lei, Jing
;
Dawar, Niraj
;
Lemmink, Jos
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 111-123
Persistent link: https://www.econbiz.de/10008111202
Saved in:
4
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
Lei, Jing
;
Dawar, Niraj
;
Lemmink, Jos
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 111-123
Persistent link: https://www.econbiz.de/10008103027
Saved in:
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