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Auctioning keywords in online search
Chen, Jianqing; Liu, De; Whinston, Andrew B. - In: Journal of marketing 73 (2009) 4, pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
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Optimal desing of consumer contest
Liu, De; Geng, Xianjun; Whinston, Andrew B. - In: Journal of marketing 71 (2007) 4, pp. 140-155
Persistent link: https://www.econbiz.de/10003565700
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Profiting from partial allowance of ticket resale
Geng, Xianjun; Wu, Ruhai; Whinston, Andrew B. - In: Journal of marketing 71 (2007) 2, pp. 184-195
Persistent link: https://www.econbiz.de/10003557088