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Price promotions and popular events
Keller, Wiebke; Deleersnyder, Barbara; Gedenk, Karen - In: Journal of marketing 83 (2019) 1, pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
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Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions
Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: Journal of marketing 65 (2001) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10005952850
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Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik - In: Journal of marketing 71 (2007) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
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The last picture show? : timing and order of movie distribution channels
Hennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik; … - In: Journal of marketing 71 (2007) 4, pp. 63-83
Persistent link: https://www.econbiz.de/10003564871
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Drivers of Brand Extension Success
Vlckner, Franziska; Sattler, Henrik - In: Journal of marketing 70 (2006) 2, pp. 18-34
Persistent link: https://www.econbiz.de/10005917855