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Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
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Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-61
Persistent link: https://www.econbiz.de/10008716274
Saved in:
3
GMO labeling policy and consumer choice
Kim, Youngju
;
Kim, SunAh
;
Arora, Neeraj
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10013258843
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