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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.; Townsend, Claudia; Bolander, Willy - In: Journal of marketing 82 (2018) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
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Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine; Peloza, John - In: Journal of marketing 73 (2009) 4, pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
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When does recognition increase charitable behavior? : toward a moral identity-based model
Winterich, Karen Page; Mittal, Vikas; Aquino, Karl - In: Journal of marketing 77 (2013) 3, pp. 121-134
Persistent link: https://www.econbiz.de/10009747816
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Choice of cause in cause-related marketing
Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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Keeping the memory but not the possession : memory preservation mitigates identity loss from product disposition
Winterich, Karen Page; Walker Reczek, Rebecca; Irwin, … - In: Journal of marketing 81 (2017) 5, pp. 104-120
Persistent link: https://www.econbiz.de/10011749870