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A Longitudinal Examination of Net Promoter and Firm Revenue Growth
Keiningham, Timothy L.; Cooil, Bruce; Andreassen, Tor Wallin - In: Journal of marketing 71 (2007) 3, pp. 39-51
Persistent link: https://www.econbiz.de/10007745078
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The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention
Gustafsson, Anders; Johnson, Michael D.; Roos, Inger - In: Journal of marketing 69 (2005) 4, pp. 210-218
Persistent link: https://www.econbiz.de/10005920852
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Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships
Johnson, Michael D.; Selnes, Fred - In: Journal of marketing 68 (2004) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10005927931
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The American Customer Satisfaction Index: Nature, Purpose, and Findings
Fornell, Claes; Johnson, Michael D.; Anderson, Eugene W.; … - In: Journal of marketing 60 (1996) 4, pp. 7-18
Persistent link: https://www.econbiz.de/10005991252
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The Evolution of Loyalty Intentions
Johnson, Michael D.; Herrmann, Andreas; Huber, Frank - In: Journal of marketing 70 (2006) 2, pp. 122-132
Persistent link: https://www.econbiz.de/10005917848