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Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Alba, Joseph
;
Lynch, John
;
Weitz, Barton
;
Janiszewski, Chris
- In:
Journal of marketing
61
(
1997
)
3
,
pp. 38-53
Persistent link: https://www.econbiz.de/10005983370
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