Narrow search
Showing 1 - 4 of 4
Cover Image
Negative spillover in brand portfolios : exploring the antecedents of asymmetric effects
Lei, Jing; Dawar, Niraj; Lemmink, Jos - In: Journal of marketing 72 (2008) 3, pp. 111-123
Persistent link: https://www.econbiz.de/10003709046
Cover Image
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Jong, Ad de; Ruyter, Ko de; Lemmink, Jos - In: Journal of marketing 68 (2004) 2, pp. 18-35
Persistent link: https://www.econbiz.de/10005927930
Cover Image
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
Lei, Jing; Dawar, Niraj; Lemmink, Jos - In: Journal of marketing 72 (2008) 3, pp. 111-123
Persistent link: https://www.econbiz.de/10008111202
Cover Image
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
Lei, Jing; Dawar, Niraj; Lemmink, Jos - In: Journal of marketing 72 (2008) 4, pp. 111-123
Persistent link: https://www.econbiz.de/10008103027