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Consumer behaviour
292
Konsumentenverhalten
292
Beziehungsmarketing
51
Relationship marketing
51
Brand management
46
Markenführung
46
Brand image
44
Markenimage
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Social web
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Internet marketing
31
Online-Marketing
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14
Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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New product development
13
Produktentwicklung
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Service quality
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English
293
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Janakiraman, Ramkumar
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Price, Linda L.
3
Puntoni, Stefano
3
Puzakova, Marina
3
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Journal of marketing
Journal of business research : JBR
2,036
Journal of retailing and consumer services
1,935
Discussion paper series / IZA
1,542
NBER working paper series
1,436
Working paper / National Bureau of Economic Research, Inc.
1,170
NBER Working Paper
1,112
IZA Discussion Paper
1,007
International journal of consumer studies
785
International journal of hospitality management
728
IZA Discussion Papers
685
Psychology & marketing
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
CESifo working papers
421
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
Journal of Consumer Marketing
391
European Journal of Marketing
390
SpringerLink / Bücher
373
European journal of marketing : EJM
356
The journal of brand management : an international journal
355
Working paper
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing research : JMR
347
Discussion paper / Centre for Economic Policy Research
343
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Journal of travel and tourism marketing
330
Young consumers : insight and ideas for responsible marketers
326
Journal of international consumer marketing
322
Journal of retailing
319
Journal of marketing management : MM
313
Tourism management : research, policies, practice
311
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Journal of marketing communications
304
Cogent business & management
302
International journal of retail & distribution management
294
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
293
Food policy : economics planning and politics of food and agriculture
292
Journal of consumer behaviour : an international research review
292
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ECONIS (ZBW)
294
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1
Designing solutions around customer network identity goals
Epp, Amber M.
;
Price, Linda L.
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 36-54
Persistent link: https://www.econbiz.de/10008935844
Saved in:
2
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
3
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
4
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
Saved in:
5
Ending a price promotion : retracting it in one step or phasing it out gradually
Tsiros, Michael
;
Hardesty, David M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003940528
Saved in:
6
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
7
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
Saved in:
8
Customer reactions to service separation
Keh, Hean Tat
;
Pang, Jun
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10003995122
Saved in:
9
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
10
Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansink, Brian
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003995124
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