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Who or what to believe : trust and the differential persuasiveness of human and anthropomorphized messengers
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 94-110
Persistent link: https://www.econbiz.de/10011304635
Saved in:
2
Blame the bot :
anthropomorphism
and anger in customer-chatbot interactions
Crolic, Cammy
;
Thomaz, Felipe
;
Hadi, Rhonda
;
Stephen, …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 132-148
Persistent link: https://www.econbiz.de/10012794738
Saved in:
3
Bad news? Send an AI. Good news? Send a human
Garvey, Aaron M.
;
Kim, Taewoo
;
Duhachek, Adam
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 10-25
Persistent link: https://www.econbiz.de/10013474250
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