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Beziehungsmarketing
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Relationship marketing
124
Consumer behaviour
115
Konsumentenverhalten
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Brand management
81
Markenführung
81
Social Web
62
Social web
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Kumar, V.
10
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7
Kannan, P. K.
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6
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5
Reinartz, Werner J.
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4
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Walker Reczek, Rebecca
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Zhang, Jonathan Z.
4
Ahearne, Michael
3
Ailawadi, Kusum L.
3
Batra, Rajeev
3
Fornell, Claes
3
Gordon, Brett R.
3
Grewal, Dhruv
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Hamilton, Ryan
3
Haws, Kelly L.
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Jayachandran, Satish
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Jerath, Kinshuk
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Lam, Son K.
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Libai, Barak
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3
Ruyter, Ko de
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Shin, Jiwoong
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3
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Journal of marketing
Journal of business research : JBR
1,525
Journal of retailing and consumer services
965
SpringerLink / Bücher
756
The journal of brand management : an international journal
590
Industrial marketing management : the international journal for industrial and high-tech firms
549
International journal of hospitality management
445
The journal of product & brand management
413
Technological forecasting & social change : an international journal
296
Journal of strategic marketing
286
Psychology & marketing
283
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
281
Tourism management : research, policies, practice
278
Journal of the Academy of Marketing Science
274
The journal of services marketing
262
International journal of internet marketing and advertising : IJIMA
260
The service industries journal
247
Springer eBook Collection
243
Journal of travel and tourism marketing
241
The journal of business & industrial marketing
241
Journal of marketing management : MM
240
Journal of marketing communications
237
European journal of marketing : EJM
234
Marketing intelligence & planning
228
Asia Pacific journal of marketing and logistics
223
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
223
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
221
Management science : journal of the Institute for Operations Research and the Management Sciences
214
Information systems research : ISR
207
International journal of contemporary hospitality management
206
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
203
Cogent business & management
200
Journal of advertising research
197
Journal of hospitality marketing & management
185
International journal of advertising : the review of marketing communications
180
Business horizons
179
Journal of retailing
175
International journal of electronic customer relationship management : IJECRM
166
European Journal of Marketing
165
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
163
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ECONIS (ZBW)
249
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1
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
2
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
5
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
6
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
8
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
9
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
10
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
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