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Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
56
Konsumentenverhalten
56
Dienstleistungsqualität
31
Service quality
31
Customer satisfaction
29
Kundenzufriedenheit
29
Lieferantenmanagement
23
Supplier relationship management
23
Brand management
15
Markenführung
15
Customer value
14
Kundenwert
14
Social Web
14
Social web
14
USA
13
United States
13
B-to-B-Marketing
12
Business-to-business marketing
12
Salespeople
12
Verkaufspersonal
12
Marketing management
10
Marketingmanagement
10
Customer integration
9
E-commerce
9
Electronic Commerce
9
Kundenintegration
9
relationship marketing
9
Customer service
8
Internet marketing
8
Kundenservice
8
Online-Marketing
8
Theorie
8
Theory
8
customer satisfaction
8
Beschwerdemanagement
7
Complaint management
7
Einzelhandel
7
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7
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Article
143
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143
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143
Case study
1
Fallstudie
1
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English
143
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Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
6
Fang, Eric
4
Grewal, Rajdeep
4
Verhoef, Peter C.
4
Ahearne, Michael
3
Bornemann, Torsten
3
Fornell, Claes
3
Haws, Kelly L.
3
Houston, Mark B.
3
Lam, Son K.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Reinartz, Werner J.
3
Ruyter, Ko de
3
Alavi, Sascha
2
Bleier, Alexander
2
Dant, Rajiv P.
2
Dong, Beibei
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Haumann, Till
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Janakiraman, Ramkumar
2
Kumar, Alok
2
Kwak, Hyokjin
2
Lemon, Katherine N.
2
Liu, Yuping
2
Marinova, Detelina
2
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Journal of marketing
Journal of business research : JBR
826
Journal of retailing and consumer services
742
International journal of hospitality management
569
Industrial marketing management : the international journal for industrial and high-tech firms
527
SpringerLink / Bücher
475
The service industries journal
415
The journal of services marketing
343
NBER working paper series
316
Working paper / National Bureau of Economic Research, Inc.
306
NBER Working Paper
270
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
254
International journal of contemporary hospitality management
239
The journal of business & industrial marketing
235
Journal of the Academy of Marketing Science
206
Journal of hospitality marketing & management
200
Games and economic behavior
197
Journal of travel and tourism marketing
197
Tourism management : research, policies, practice
196
CESifo working papers
194
European journal of operational research : EJOR
194
Journal of strategic marketing
190
Services marketing quarterly
188
Journal of service management
183
Auditing : a journal of practice & theory
182
Journal of economic theory
178
Cogent business & management
177
Discussion paper series / IZA
176
Journal of service research : JSR
175
Management science : journal of the Institute for Operations Research and the Management Sciences
175
International journal of production research
164
International journal of production economics
161
International journal of electronic customer relationship management : IJECRM
157
Discussion paper / Centre for Economic Policy Research
156
Service business
154
Economics letters
153
International journal of business information systems : IJBIS
153
Journal of air transport management
152
Asia Pacific journal of marketing and logistics
149
The TQM journal : the international review of organizational improvement
145
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ECONIS (ZBW)
143
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1
When does (mis)fit in customer orientation matter for frontline employees’ job satisfaction and performance?
Mengüç, Bülent
;
Auh, Seigyoung
;
Katsikeas, Constantine S.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10011507449
Saved in:
2
Customer complaints and recovery effectiveness : a customer base approach
Knox, George
;
Oest, Rutger van
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10010419906
Saved in:
3
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
4
Know your customer : how salesperson perceptions of customer relationship quality form and influence account profitability
Mullins, Ryan R.
;
Ahearne, Michael
;
Lam, Son K.
;
Hall, …
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 38-58
Persistent link: https://www.econbiz.de/10010463459
Saved in:
5
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
6
How and when does customer orientation influence frontline employee job outcomes? : a meta-analytic evaluation
Zablah, Alex R.
;
Franke, George R.
;
Brown, Tom
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009778042
Saved in:
7
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
8
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
9
The service-profit chain : a meta-analytic test of a comprehensive theoretical framework
Hogreve, Jens
;
Iseke, Anja
;
Derfuß, Klaus
;
Eller, …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011697835
Saved in:
10
Highlighting effort versus talent in service employee performance : customer attributions and responses
Leung, Fine F.
;
Kim, Sara
;
Tse, Caleb H.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012214934
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