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Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 83 (2019) 1, pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
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Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep; Saini, Amit; Kumar, Alok; Dwyer, F. R.; … - In: Journal of marketing 82 (2018) 4, pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
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Performance implications of mismatched governance regimes across external and internal relationships
Kumar, Alok; Heide, Jan B.; Wathne, Kenneth H. - In: Journal of marketing 75 (2011) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10008935846
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Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Kumar, Alok; Heide, Jan B; Wathne, Kenneth H - In: Journal of marketing 75 (2011) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10008885842