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Consumer behaviour
292
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292
Beziehungsmarketing
124
Relationship marketing
124
Brand management
55
Markenführung
55
Brand image
46
Markenimage
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Kumar, V.
13
Palmatier, Robert W.
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Grewal, Dhruv
9
Homburg, Christian
8
Wieseke, Jan
7
Houston, Mark B.
6
Verhoef, Peter C.
6
Fang, Eric
5
Haws, Kelly L.
5
Janakiraman, Ramkumar
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Bolton, Ruth N.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Grewal, Rajdeep
4
Hamilton, Ryan
4
Hutt, Michael D.
4
Kannan, P. K.
4
Melnyk, Valentyna
4
Petersen, J. Andrew
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Skiera, Bernd
4
Srinivasan, Raji
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Zhang, Jonathan Z.
4
Ahearne, Michael
3
Alavi, Sascha
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Billett, Matthew T.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
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Journal of marketing
Journal of business research : JBR
2,508
Journal of retailing and consumer services
2,150
International journal of hospitality management
1,036
NBER working paper series
813
International journal of consumer studies
780
Psychology & marketing
713
Working paper / National Bureau of Economic Research, Inc.
702
SpringerLink / Bücher
687
NBER Working Paper
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Industrial marketing management : the international journal for industrial and high-tech firms
573
European Journal of Marketing
547
The service industries journal
529
Asia Pacific journal of marketing and logistics
460
Tourism management : research, policies, practice
459
Journal of business ethics : JOBE
449
The journal of services marketing
443
The journal of brand management : an international journal
438
European journal of marketing : EJM
432
Management science : journal of the Institute for Operations Research and the Management Sciences
430
The journal of product & brand management
428
Journal of travel and tourism marketing
424
Cogent business & management
420
Journal of Consumer Marketing
416
Journal of the Academy of Marketing Science
411
International journal of contemporary hospitality management
398
Journal of marketing management : MM
397
Journal of marketing research : JMR
389
Journal of retailing
374
Technological forecasting & social change : an international journal
368
Marketing intelligence & planning
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Discussion paper series / IZA
344
Journal of hospitality marketing & management
341
Journal of Services Marketing
340
Journal of international consumer marketing
338
Marketing letters : a journal of research in marketing
335
Journal of marketing communications
334
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ECONIS (ZBW)
392
Showing
1
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10
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392
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1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
3
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
4
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
5
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
6
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
8
Customer complaints and recovery effectiveness : a customer base approach
Knox, George
;
Oest, Rutger van
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10010419906
Saved in:
9
Know your customer : how salesperson perceptions of customer relationship quality form and influence account profitability
Mullins, Ryan R.
;
Ahearne, Michael
;
Lam, Son K.
;
Hall, …
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 38-58
Persistent link: https://www.econbiz.de/10010463459
Saved in:
10
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
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