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Journal of marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Consumer Financial Protection Bureau Office of Research Working Paper
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European Journal of Marketing
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Handbook of Research on Identity Theory in Marketing, Americus Reed and Mark Forehand, Eds., Edward Elgar Publishing, 2019
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
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"Statistical significance" and statistical reporting : moving beyond binary
McShane, Blake
;
Bradlow, Eric T.
;
Lynch, John G.
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014582913
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