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Journal of marketing
HEC Paris research paper series
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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The chief marketing officer matters!
Germann, Frank
;
Ebbes, Peter
;
Grewal, Rajdeep
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
Saved in:
2
The dynamic interplay between recorded music and live concerts : the role of piracy, unbundling, and artist characteristics
Papies, Dominik
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 67-87
Persistent link: https://www.econbiz.de/10011734797
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