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Marketing management
100
Marketingmanagement
100
Marketing
61
Consumer behaviour
30
Konsumentenverhalten
30
USA
28
United States
28
Beziehungsmarketing
12
Relationship marketing
12
Brand management
11
Markenführung
11
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10
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10
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8
Marketingtheorie
8
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7
Internet marketing
7
Online-Marketing
7
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7
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7
marketing strategy
7
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6
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Führungskräfte
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Managers
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6
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5
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5
Performance-Messung
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Shareholder Value
5
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5
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5
Viral marketing
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Article
145
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2
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146
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146
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3
Sammelwerk
3
Bibliografie enthalten
1
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1
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English
147
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Kumar, V.
11
Hanssens, Dominique M.
4
Jaworski, Bernard J.
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Kannan, P. K.
3
MacInnis, Deborah J.
3
Morgan, Neil A.
3
Pauwels, Koen
3
Rego, Lopo L.
3
Verhoef, Peter C.
3
Bezawada, Ram
2
Hennig-Thurau, Thorsten
2
Humphreys, Ashlee
2
Jayachandran, Satish
2
Kalra, Ajay
2
Keller, Kevin Lane
2
Kozinets, Robert V.
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lehmann, Donald R.
2
Lemon, Katherine N.
2
Lilien, Gary L.
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Nath, Pravin
2
Palmatier, Robert W.
2
Park, C. Whan
2
Ruekert, Robert W.
2
Schmitt, Bernd
2
Shah, Denish
2
Shankar, Venkatesh
2
Swaminathan, Vanitha
2
Venkatesan, Rajkumar
2
Walker, Orville C.
2
Abela, Andrew V.
1
Affonso, Felipe M.
1
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American Marketing Association / Task Force on the Development of Marketing Thought
1
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Journal of marketing
SpringerLink / Bücher
727
Economics Papers from University Paris Dauphine
578
European Journal of Marketing
531
Journal of business research : JBR
498
Industrial marketing management : the international journal for industrial and high-tech firms
337
MPRA Paper
292
Marketing Intelligence & Planning
270
Europäische Hochschulschriften / 5
257
Technological forecasting & social change : an international journal
250
Springer eBook Collection
249
Journal of strategic marketing
213
Journal of Food Distribution Research
208
Telecommunications policy : the international journal of digital economy, data sciences and new media
199
European journal of marketing : EJM
187
ERIM Report Series Research in Management
184
Journal of marketing management : MM
179
Management Science
167
Management science : journal of the Institute for Operations Research and the Management Sciences
164
Journal of the Academy of Marketing Science
160
The journal of business & industrial marketing
151
Ovidius University Annals, Economic Sciences Series
144
Gabler Edition Wissenschaft
143
Annals of Faculty of Economics
136
Springer eBook Collection / Business and Economics
134
Journal of Agricultural and Applied Economics
132
NBER working paper series
127
Marketing intelligence & planning
124
Journal of Consumer Marketing
123
Industrial Management & Data Systems
121
International journal of business information systems : IJBIS
116
Working paper / National Bureau of Economic Research, Inc.
115
Lehrbuch
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
Premier reference source
111
Journal of marketing communications
109
NBER Working Paper
109
Open Access publications from Université Paris-Dauphine
107
Information systems research : ISR
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
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ECONIS (ZBW)
147
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1
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147
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1
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Configurations of
marketing
and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
3
Marketing
department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
4
My plans for Journal of
Marketing
: an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
5
Marketing
doctrine : a principles-based approach to guiding
marketing
decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
6
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
7
The chief
marketing
officer matters!
Germann, Frank
;
Ebbes, Peter
;
Grewal, Rajdeep
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
Saved in:
8
Corporate social responsibility and shareholder wealth : the role of
marketing
capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
9
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
10
Distributor power versus manufacturer power : the customer role
Butaney, Gul
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10001051415
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