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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
124
Relationship marketing
124
Social Web
62
Social web
62
Brand management
58
Markenführung
58
Customer satisfaction
51
Kundenzufriedenheit
51
Brand image
48
Markenimage
48
Internet marketing
41
Online-Marketing
41
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Retail trade
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social media
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413
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Palmatier, Robert W.
13
Kumar, V.
12
Homburg, Christian
11
Grewal, Dhruv
9
Kannan, P. K.
8
Houston, Mark B.
6
Verhoef, Peter C.
6
Wieseke, Jan
6
Dahl, Darren W.
5
Fang, Eric
5
Grewal, Rajdeep
5
Haws, Kelly L.
5
Hennig-Thurau, Thorsten
5
Janakiraman, Ramkumar
5
Luo, Xueming
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Fornell, Claes
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Lamberton, Cait
4
Lehmann, Donald R.
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Schweidel, David A.
4
Srinivasan, Raji
4
Steenkamp, Jan-Benedict E. M.
4
Stephen, Andrew T.
4
Zhang, Jonathan Z.
4
Ahearne, Michael
3
Alavi, Sascha
3
Andrews, Michelle
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
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Journal of marketing
Journal of business research : JBR
2,621
Journal of retailing and consumer services
2,159
International journal of hospitality management
1,024
International journal of consumer studies
791
Psychology & marketing
751
SpringerLink / Bücher
748
NBER working paper series
685
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
Working paper / National Bureau of Economic Research, Inc.
590
Discussion paper series / IZA
566
Industrial marketing management : the international journal for industrial and high-tech firms
563
European Journal of Marketing
556
Tourism management : research, policies, practice
540
NBER Working Paper
509
Journal of travel and tourism marketing
475
Technological forecasting & social change : an international journal
475
Asia Pacific journal of marketing and logistics
472
Journal of Consumer Marketing
445
Management science : journal of the Institute for Operations Research and the Management Sciences
436
The journal of services marketing
433
The service industries journal
431
European journal of marketing : EJM
423
Journal of marketing management : MM
419
Journal of the Academy of Marketing Science
418
The journal of product & brand management
416
Journal of marketing research : JMR
415
The journal of brand management : an international journal
409
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
394
Cogent business & management
388
International journal of contemporary hospitality management
388
Journal of Services Marketing
387
Journal of retailing
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
Journal of hospitality marketing & management
355
Journal of business ethics : JOBE
347
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
344
Journal of marketing communications
343
Marketing letters : a journal of research in marketing
338
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ECONIS (ZBW)
413
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1
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413
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1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
3
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
4
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
5
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
6
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
7
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
8
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
9
Footprints in the sands of time : a comparative analysis of the effectiveness of customer
satisfaction
and customer-company identification over time
Haumann, Till
;
Quaiser, Benjamin
;
Wieseke, Jan
;
Rese, Mario
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010463456
Saved in:
10
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
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