Narrow search
Showing 1 - 4 of 4
Cover Image
Review of a proposed methodology for bibliometric and visualization analyses for organizations : application to the collaboration economy
Ertz, Myriam; Leblanc-Proulx, Sébastien - In: Journal of marketing analytics : JMA 7 (2019) 2, pp. 84-93
Persistent link: https://www.econbiz.de/10012113468
Cover Image
Visualization of statistically significant correlation coefficients from a correlation matrix : a call for a change in practice
Patil, Vivek H.; Franken, Frederick H. - In: Journal of marketing analytics : JMA 9 (2021) 4, pp. 286-297
Persistent link: https://www.econbiz.de/10012667106
Cover Image
Political marketing with data analytics
Mathaisel, Dennis F. X.; Comm, Clare L. - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10012487132
Cover Image
The contribution of analytic visualizations to the marketing of sustainable products
Mathaisel, Dennis F. X.; Comm, Clare L. - In: Journal of marketing analytics : JMA 8 (2020) 1, pp. 31-38
Persistent link: https://www.econbiz.de/10012296853