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Review of a proposed methodology for bibliometric and visualization analyses for organizations : application to the collaboration economy
Ertz, Myriam; Leblanc-Proulx, Sébastien - In: Journal of marketing analytics : JMA 7 (2019) 2, pp. 84-93
Persistent link: https://www.econbiz.de/10012113468
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Visualization of statistically significant correlation coefficients from a correlation matrix : a call for a change in practice
Patil, Vivek H.; Franken, Frederick H. - In: Journal of marketing analytics : JMA 9 (2021) 4, pp. 286-297
Persistent link: https://www.econbiz.de/10012667106
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Political marketing with data analytics
Mathaisel, Dennis F. X.; Comm, Clare L. - In: Journal of marketing analytics : JMA 9 (2021) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10012487132
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The contribution of analytic visualizations to the marketing of sustainable products
Mathaisel, Dennis F. X.; Comm, Clare L. - In: Journal of marketing analytics : JMA 8 (2020) 1, pp. 31-38
Persistent link: https://www.econbiz.de/10012296853
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Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia
Kautish, Pradeep; Khare, Arpita; Sharma, Rajesh - In: Journal of marketing analytics : JMA 10 (2022) 3, pp. 261-278
Persistent link: https://www.econbiz.de/10013390768
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A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
Legare, Jonathan; Yao, Ping; Lo, Victor S. - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 490-502
Persistent link: https://www.econbiz.de/10014374934