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Perception, acceptability and decision-making determinants of Soft Seltzer, a novel winegrape non-alcoholic carbonated beverage category to health-conscious College students in California

Sikalidis, Angelos K.; Kristo, Aleksandra S.; Kelleher, … - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 33-54

The beverage industry is a significant market that is seeing a growth albeit certain types of beverages such as wine … to pay for such a product produced in Sonoma, California, specifically H2O/H2♡, a dealcoholized wine-type beverage … and nuances beyond alcohol that are important to wine drinkers and other consumers could be delivered by novel beverages …

Persistent link: https://www.econbiz.de/10012439478

Motivation and value of low-cost green car (LCGC) purchase intention across generations

Kirana, Lorenza; Windasari, Nila A. - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 30-41

The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting...

Persistent link: https://www.econbiz.de/10012199077

The determinants of motion picture box office performance : substantiation based on the examples of movies produced in Poland

Gmerek, Natalia - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 15-35

This paper provides an empirical analysis of financial performance of movies produced in Poland between 2000 and 2011. To understand the reason for a motion picture's success in the theatrical channel various factors concerning total domestic box office performance were regressed from the box...

Persistent link: https://www.econbiz.de/10012116353

Gender differences in mall shopping : a study of shopping behaviour of an emerging nation

Sohail, M. Sadiq - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 36-46

Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the...

Persistent link: https://www.econbiz.de/10012116415

Does a global young consumer exist? : a comparative study of South Korea and Poland

Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 47-61

In this paper we analyse the phenomenon of the global young consumer. Taking the example of young people from South Korea and Poland, we show similarities and differences in their reaction to modern socio-cultural trends influencing consumption patterns. The globalization process is believed to...

Persistent link: https://www.econbiz.de/10012116439

Using the SERVQUAL model to evaluate the quality of services for a farm school store

Handrinos, Michael C.; Folinas, Dimitris; Rotsios, … - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 62-74

The main objective of this paper is to present and analyse the findings of research which aims to measure the services that a locally-based SME (Small-Medium Enterprise) campus store of a farm school provides to its customers. The examined start-up store is operated by the College students in...

Persistent link: https://www.econbiz.de/10012116441

Authenticity in marketing : a response to consumer resistance?

Marks, Christine; Prinsloo, Melani - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 15-32

Prior research points out the emerging phenomenon of consumer resistance in terms of resistance towards the marketing discipline. At the same time, extant literature suggests the increasing importance of authenticity in marketing.This study investigates the research question whether and by which...

Persistent link: https://www.econbiz.de/10012116449

Generation Y on the e-commerce market : comparison between Polish and South Korean young consumers behaviour

Korzeniowska, Aleksandra - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 33-48

This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...

Persistent link: https://www.econbiz.de/10012116452

A conceptual model for driving green purchase among Indian consumers

Trivedi, Prashant - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 49-59

Marketing is considered as responsible for increasing consumerism and overuse of limited resources. An endeavour to promote sustainable consumption is the need of the hour and an answer to growing concerns towards it is required. Marketing can be used as a tool to promote sustainability and...

Persistent link: https://www.econbiz.de/10012116476

Cultural congruency and shocking buzz campaigns : contrasting the opinions of professionals and consumers

Yahia, Karim Ben; Touiti, Soukeina; Touzani, Mourad - In: Journal of marketing and consumer behaviour in emerging … (2016) 1, pp. 20-33

Buzz marketing in social networks is often seen by announcers as an opportunity to reach the biggest audience. However, the risk of failure of buzz campaigns proves not to be negligible and its consequences may be serious for the company. In order to succeed in such buzz campaigns, this research...

Persistent link: https://www.econbiz.de/10012116483