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Perception, acceptability and decision-making determinants of Soft Seltzer, a novel winegrape non-alcoholic carbonated beverage category to health-conscious College students in Cal...

Sikalidis, Angelos K.; Kristo, Aleksandra S.; Kelleher, … - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 33-54

The beverage industry is a significant market that is seeing a growth albeit certain types of beverages such as wine … to pay for such a product produced in Sonoma, California, specifically H2O/H2♡, a dealcoholized wine-type beverage … and nuances beyond alcohol that are important to wine drinkers and other consumers could be delivered by novel beverages …

Persistent link: https://www.econbiz.de/10012439478

Predicting consumers' intention to shop online in an emerging market : a COVID-19 perspective

Islam, Md. Afsarul; Anjum, Nishath; Ahmed, Md. Imran - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 4-18

As an emerging economy, Bangladesh has witnessed a remarkable development in adopting information and communication technologies over the last decade. Hence, the fi eld of e-commerce is expanding rapidly and consumers are now using the internet as an alternative channel for buying. The...

Persistent link: https://www.econbiz.de/10012666740

The environmentalist movement in the world and environmental studies in the marketing literature

Öztürk, Bilge Nur - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 37-54

Problems such as environmental pollution, the depletion of the ozone layer, the melting of glaciers due to global warming, the decline in clean resources and the extinction of some species have prompted people to consider the idea of a more sustainable world. In this process, humanity is going...

Persistent link: https://www.econbiz.de/10012666749

Gamifying questions by adding context in the creative development marketing research

Ścibor-Rylski, Michał - In: Journal of marketing and consumer behaviour in emerging … (2020) 1, pp. 60-67

Gamification is defined as using game design elements in non-gaming contexts: education, management, marketing and also market research. Gamified research tools help to increase respondents' engagement and obtain more in-depth results. Up till now the effects of gamifications were tested in the...

Persistent link: https://www.econbiz.de/10012439398

Implementation of green marketing concept through social media activities : a systematic literature review

Nabivi, Elnur - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 55-67

The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...

Persistent link: https://www.econbiz.de/10012439493

The determinants of motion picture box office performance : substantiation based on the examples of movies produced in Poland

Gmerek, Natalia - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 15-35

This paper provides an empirical analysis of financial performance of movies produced in Poland between 2000 and 2011. To understand the reason for a motion picture's success in the theatrical channel various factors concerning total domestic box office performance were regressed from the box...

Persistent link: https://www.econbiz.de/10012116353

Gender differences in mall shopping : a study of shopping behaviour of an emerging nation

Sohail, M. Sadiq - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 36-46

Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the...

Persistent link: https://www.econbiz.de/10012116415

Does a global young consumer exist? : a comparative study of South Korea and Poland

Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 47-61

In this paper we analyse the phenomenon of the global young consumer. Taking the example of young people from South Korea and Poland, we show similarities and differences in their reaction to modern socio-cultural trends influencing consumption patterns. The globalization process is believed to...

Persistent link: https://www.econbiz.de/10012116439

Using the SERVQUAL model to evaluate the quality of services for a farm school store

Handrinos, Michael C.; Folinas, Dimitris; Rotsios, … - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 62-74

The main objective of this paper is to present and analyse the findings of research which aims to measure the services that a locally-based SME (Small-Medium Enterprise) campus store of a farm school provides to its customers. The examined start-up store is operated by the College students in...

Persistent link: https://www.econbiz.de/10012116441

Authenticity in marketing : a response to consumer resistance?

Marks, Christine; Prinsloo, Melani - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 15-32

Prior research points out the emerging phenomenon of consumer resistance in terms of resistance towards the marketing discipline. At the same time, extant literature suggests the increasing importance of authenticity in marketing.This study investigates the research question whether and by which...

Persistent link: https://www.econbiz.de/10012116449