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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
300
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Advertising effects
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Werbewirkung
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Advertising
97
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95
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75
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Muehling, Darrel D.
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Journal of marketing communications
Journal of business research : JBR
2,151
Journal of retailing and consumer services
1,947
International journal of consumer studies
770
NBER working paper series
743
International journal of hospitality management
742
Management science : journal of the Institute for Operations Research and the Management Sciences
678
Psychology & marketing
672
Working paper / National Bureau of Economic Research, Inc.
637
Journal of consumer research : JCR ; an interdisciplinary bimonthly
611
European journal of operational research : EJOR
580
NBER Working Paper
566
Discussion paper series / IZA
524
SpringerLink / Bücher
477
Journal of business ethics : JOBE
430
Journal of economic behavior & organization : JEBO
417
Journal of economic psychology : research in economic psychology and behavioral economics
401
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
395
European Journal of Marketing
382
Technological forecasting & social change : an international journal
378
Journal of Consumer Marketing
367
European journal of marketing : EJM
366
Journal of marketing research : JMR
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
The journal of brand management : an international journal
356
Tourism management : research, policies, practice
335
Journal of travel and tourism marketing
334
Journal of international consumer marketing
323
Cogent business & management
319
Journal of retailing
319
Journal of marketing management : MM
313
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
310
IZA Discussion Paper
307
Journal of marketing
303
Marketing letters : a journal of research in marketing
302
Journal of the Academy of Marketing Science
297
Journal of fashion marketing and management
295
Journal of consumer behaviour : an international research review
293
The international review of retail, distribution and consumer research
293
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ECONIS (ZBW)
305
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1
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305
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1
From apathy to ambivalence : how is persuasion knowledge reflected in consumers' comments about in-game advertising?
Lorenzon, Kristian
;
Russell, Cristel Antonia
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009508027
Saved in:
2
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
Saved in:
3
Awareness changes placebo effects for feeling relaxed, but not for liking
Kuenzel, Johanna
;
Blanchette, Isabelle
;
Zandstra, …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 379-396
Persistent link: https://www.econbiz.de/10009673783
Saved in:
4
When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
Saved in:
5
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
6
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
7
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
8
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
9
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
10
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
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