//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product classifications, consu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Konsumentenverhalten
1
Negative electronic word-of-mouth
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
WOM
1
consumer interest
1
services
1
social media
1
word-of-mouth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ben Mrad, Selima
1
Mangleburg, Tamara
1
O'Leary, Kathleen Bay
1
Petrescu, Maria
1
Published in...
All
Journal of marketing communications
Journal of internet commerce
5
Journal of retailing and consumer services
4
Journal of historical research in marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of promotion management : innovations in planning and applied research
2
E-business applications for product development and competitive growth : emerging technologies
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of E-Business Research (IJEBR)
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
1
Journal of Business Research
1
Journal of Consumer Behaviour
1
Journal of business research : JBR
1
Journal of marketing analytics : JMA
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Marketing intelligence & planning
1
Psychology & Marketing
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->