//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Competitive versus Noncompetit...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Television
3
Advertising effects
2
Fernsehen
2
Fernsehprogramm
2
Fernsehwerbung
2
Television advertising
2
Television programme
2
Werbewirkung
2
television programs
2
DVR
1
Hörfunkwerbung
1
Radio advertising
1
Television commercials
1
ad clutter
1
ad ratings
1
ad zapping
1
commercials
1
double spotting
1
lead-in effects
1
ratings
1
social media
1
television advertising
1
television ratings
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Kent, Robert J.
3
Swaminathan, Srinivasan
1
Published in...
All
Journal of marketing communications
Journal of advertising research
5
Journal of marketing
2
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing research : JMR
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
2
DVR ad-zipping rates over days since live broadcast : do more ads play when viewing the same day?
Kent, Robert J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 732-741
Persistent link: https://www.econbiz.de/10012314012
Saved in:
3
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->