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Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
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DVR ad-zipping rates over days since live broadcast : do more ads play when viewing the same day?
Kent, Robert J.
- In:
Journal of marketing communications
26
(
2020
)
7
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pp. 732-741
Persistent link: https://www.econbiz.de/10012314012
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Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
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