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Brand management
104
Markenführung
104
Consumer behaviour
93
Konsumentenverhalten
93
Brand image
90
Markenimage
90
Advertising effects
50
Werbewirkung
50
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Muehling, Darrel D.
3
Al Shurideh, Muhammad
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Biraghi, Silvia
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Casaló, Luis V.
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Srivastava, R. K.
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Um, Nam-Hyun
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Abuhashesh, Mohammd
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Journal of marketing communications
Journal of business research : JBR
1,009
Industrial marketing management : the international journal for industrial and high-tech firms
907
The journal of brand management : an international journal
620
SpringerLink / Bücher
456
International journal of production economics
448
The journal of product & brand management
415
Journal of retailing and consumer services
397
The journal of business & industrial marketing
348
International journal of production research
316
European journal of operational research : EJOR
218
Psychology & marketing
181
European journal of marketing : EJM
176
Journal of purchasing and supply management
164
Asia Pacific journal of marketing and logistics
163
Journal of marketing management : MM
151
Journal of strategic marketing
148
Journal of the Academy of Marketing Science
145
Journal of marketing
142
International journal of hospitality management
141
Journal of business-to-business marketing
138
Marketing intelligence & planning
137
Gabler Edition Wissenschaft
133
Tourism management : research, policies, practice
128
Journal of travel and tourism marketing
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Springer eBook Collection
107
Transportation research / E : an international journal
104
The IUP journal of brand management : IJBRM
103
International journal of procurement management
102
Journal of operations management
102
Journal of fashion marketing and management
100
Marketing letters : a journal of research in marketing
96
Production and operations management : an international journal of the Production and Operations Management Society
96
Cogent business & management
95
Management science : journal of the Institute for Operations Research and the Management Sciences
94
International marketing review
93
Research
93
Springer eBook Collection / Business and Economics
92
Journal of international consumer marketing
91
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ECONIS (ZBW)
133
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1
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
2
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
4
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
5
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
6
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
7
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
8
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
9
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
10
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
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