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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
137
Werbewirkung
137
Brand management
104
Markenführung
104
Advertising
100
Werbung
98
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90
Markenimage
90
Internet marketing
79
Online-Marketing
79
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55
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55
Marketing management
43
Marketingmanagement
43
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36
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36
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35
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27
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27
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25
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advertising
24
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social media
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13
purchase intention
13
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Online-Handel
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Goodrich, Kendall
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Anabila, Peter
2
Antheunis, Marjolijn L.
2
Belanche, Daniel
2
Biraghi, Silvia
2
Block, Martin P.
2
Casaló, Luis V.
2
Chan, Fong Yee
2
Chrysochou, Polymeros
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Grohmann, Bianca
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Keller, Kevin Lane
2
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Journal of marketing communications
Journal of business research : JBR
2,255
Journal of retailing and consumer services
1,980
International journal of consumer studies
770
International journal of hospitality management
764
Psychology & marketing
718
The journal of brand management : an international journal
706
SpringerLink / Bücher
633
NBER working paper series
609
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
Working paper / National Bureau of Economic Research, Inc.
515
The journal of product & brand management
506
NBER Working Paper
454
European Journal of Marketing
447
Journal of marketing research : JMR
431
Asia Pacific journal of marketing and logistics
422
European journal of marketing : EJM
418
Journal of Consumer Marketing
404
Journal of travel and tourism marketing
390
Tourism management : research, policies, practice
387
Journal of marketing management : MM
379
Management science : journal of the Institute for Operations Research and the Management Sciences
377
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of Product & Brand Management
358
Journal of marketing
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of retailing
338
Journal of international consumer marketing
331
Journal of the Academy of Marketing Science
326
Journal of fashion marketing and management
321
Marketing letters : a journal of research in marketing
318
Cogent business & management
314
International journal of retail & distribution management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
307
Journal of consumer behaviour : an international research review
302
The international review of retail, distribution and consumer research
302
The journal of consumer marketing
300
Marketing intelligence & planning
295
International journal of contemporary hospitality management
288
The journal of services marketing
279
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ECONIS (ZBW)
333
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1
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333
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date (oldest first)
1
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
2
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
3
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
4
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
5
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
6
Using topdog versus underdog
brand
biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
7
Congruity between mood and
brand
involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
8
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
9
Do social advergames affect
brand
attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
10
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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