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Advertising effects
5
Fernsehwerbung
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Television advertising
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Werbewirkung
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Television
4
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Kent, Robert J.
3
Bellman, Steven
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Dens, Nathalie
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Logan, Kelty
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Pelsmacker, Patrick de
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Rask, Amy
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Swaminathan, Srinivasan
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Journal of marketing communications
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
38
The journal of media economics
29
Journal of sports economics
13
Working paper / National Bureau of Economic Research, Inc.
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
NBER working paper series
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Prometheus : critical studies in innovation
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JMM : the international journal on media management
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Europäische Hochschulschriften / 5
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Information economics and policy : IEP
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International journal of sport finance
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Journal of media business studies
6
Prometheus
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Working paper series
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CESifo Working Paper
5
Contribuciones a las Ciencias Sociales
5
Discussion paper / Centre for Economic Policy Research
5
Journal of Sports Economics
5
Journal of cultural economics
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
P / the Rand Corporation
5
Reports and papers on mass communication
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Schriftenreihe der Landesmedienanstalten
5
Statens offentliga utredningar : SOU
5
The economic journal : the journal of the Royal Economic Society
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ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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ECONIS (ZBW)
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And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
2
A longitudinal content analysis of gender portrayal in Belgian
television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
Ad ratings when a marketer runs two commercial messages in one
television
program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
4
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
5
Switching before the pitch : exploring
television
channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
6
DVR ad-zipping rates over days since live broadcast : do more ads play when viewing the same day?
Kent, Robert J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 732-741
Persistent link: https://www.econbiz.de/10012314012
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