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On "brand" : whether a semioti...
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
144
Werbewirkung
144
Advertising
106
Brand management
104
Markenführung
104
Marketing management
104
Marketingmanagement
104
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104
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85
Internet marketing
85
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85
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85
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59
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59
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38
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38
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35
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advertising
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English
393
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Schultz, Don E.
8
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Bailey, Ainsworth Anthony
4
Kerr, Gayle
4
Kim, Soojung
4
Pelsmacker, Patrick de
4
Bellman, Steven
3
Block, Martin P.
3
Dodoo, Naa Amponsah
3
Goodrich, Kendall
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Kitchen, Philip J.
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Neijens, Peter C.
3
Pentina, Iryna
3
Phua, Joe
3
Sar, Sela
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Anabila, Peter
2
Antheunis, Marjolijn L.
2
Belanche, Daniel
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Grohmann, Bianca
2
Guinalíu, Miguel
2
Heo, Jun
2
Hyllegard, Karen H.
2
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Journal of marketing communications
Journal of business research : JBR
2,520
Journal of retailing and consumer services
2,004
SpringerLink / Bücher
1,070
European Journal of Marketing
975
International journal of consumer studies
784
International journal of hospitality management
778
Psychology & marketing
721
The journal of brand management : an international journal
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
European journal of marketing : EJM
571
NBER working paper series
569
Industrial marketing management : the international journal for industrial and high-tech firms
533
Journal of marketing management : MM
525
The journal of product & brand management
502
Journal of Consumer Marketing
497
Journal of marketing research : JMR
483
Working paper / National Bureau of Economic Research, Inc.
477
Journal of the Academy of Marketing Science
471
Journal of marketing
470
Management science : journal of the Institute for Operations Research and the Management Sciences
465
Marketing Intelligence & Planning
450
Asia Pacific journal of marketing and logistics
444
Journal of strategic marketing
431
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
426
NBER Working Paper
415
Journal of Product & Brand Management
387
Marketing intelligence & planning
378
Journal of travel and tourism marketing
366
Marketing letters : a journal of research in marketing
363
Tourism management : research, policies, practice
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
355
Journal of retailing
352
Europäische Hochschulschriften / 5
344
Cogent business & management
339
Journal of international consumer marketing
336
Springer eBook Collection
326
Journal of business ethics : JOBE
323
Journal of fashion marketing and management
322
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ECONIS (ZBW)
393
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1
"Meaningful
marketing
" : a process investigation of how consumers reward noninterruptive, nonpersuasive
marketing
communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
2
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
3
Logo design in
marketing
communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
4
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
5
Brand
resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
6
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
7
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
8
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
9
Using topdog versus underdog
brand
biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
10
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
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