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~isPartOf:"Journal of marketing communications"
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Brand management
104
Markenführung
104
Consumer behaviour
81
Konsumentenverhalten
81
Brand image
68
Markenimage
68
Advertising effects
41
Werbewirkung
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Markenartikel
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Social Web
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Social web
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Marketingmanagement
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Beziehungsmarketing
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Relationship marketing
15
Corporate Social Responsibility
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Corporate social responsibility
14
Public relations
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social media
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Öffentlichkeitsarbeit
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brand attitude
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Viral marketing
7
Virales Marketing
7
advertising
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purchase intention
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Confidence
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Corporate culture
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Unternehmenskultur
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Vertrauen
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brand equity
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Celebrity endorsement
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Fullerton, Jami A.
3
Melewar, T. C.
3
Al Shurideh, Muhammad
2
Anabila, Peter
2
Bang, Nguyen
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Grohmann, Bianca
2
Keller, Kevin Lane
2
Kendrick, Alice
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kitchen, Philip J.
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Obeidat, Zaid Mohammad Ibrahim
2
Pope, Nigel
2
Rita, Paulo
2
Srivastava, R. K.
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
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Alcantara, Lailani L.
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Anh Hoang Minh Nguyen
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Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Ayadi, Nawel
1
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1
Bailey, Ainsworth Anthony
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Journal of marketing communications
Journal of business research : JBR
687
The journal of brand management : an international journal
593
SpringerLink / Bücher
410
The journal of product & brand management
394
Journal of retailing and consumer services
327
Discussion paper series / IZA
278
IZA Discussion Papers
233
Working paper / Türkiye Cumhuriyet Merkez Bankası
202
MPRA Paper
198
IZA Discussion Paper
175
Siyasal Bilgiler Fakültesi dergisi / Ankara Üniversitesi
160
Corporate reputation review : an international journal
154
European journal of marketing : EJM
153
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
145
Applied economics
139
Journal of Product & Brand Management
139
International journal of hospitality management
138
Journal of business ethics : JOBE
138
Industrial marketing management : the international journal for industrial and high-tech firms
135
NBER working paper series
132
Springer eBook Collection
129
Psychology & marketing
124
World Bank E-Library Archive
122
Journal of strategic marketing
119
Strategic Direction
118
ODTÜ gelişme dergisi / Orta Doǧu Teknik Üniversitesi, Iktisadi ve Idari Bilimler Fakültesi
117
Marketing intelligence & planning
116
Ankara Üniversitesi Siyasal Bilgiler Fakültesi yayınları
115
Asia Pacific journal of marketing and logistics
114
Journal of marketing management : MM
110
Turkish economic review for finance, industry, trade
109
CESifo working papers
108
Working Paper
108
Working paper / National Bureau of Economic Research, Inc.
106
Applied economics letters
105
Etude mensuelle sur l'économie et les finances des pays arabes
105
Policy research working paper : WPS
102
Tourism management : research, policies, practice
101
International journal of economics and financial issues : IJEFI
100
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ECONIS (ZBW)
129
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1
Corporate
branding
: where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Saved in:
2
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
3
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
4
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
5
Managing the reputation of the banking industry after the global financial crisis : implications of public anger, processing depth and retroactive memory interference for public re...
Kottasz, Rita
;
Brennett, Roger
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10011613165
Saved in:
6
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
Promoting consumer's participation in virtual brand communities : a new paradigm in
branding
strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
9
Gender and web design : the implications of the mirroring principle for the services
branding
model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
10
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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