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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
131
Werbewirkung
131
Advertising
96
Werbung
94
Brand image
73
Brand management
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Muehling, Darrel D.
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Um, Nam-Hyun
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Bellman, Steven
3
Dodoo, Naa Amponsah
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Kim, Dong Hoo
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Lee, Joonghwa
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
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Al Shurideh, Muhammad
2
Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
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Chan, Fong Yee
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Myers, Jun
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Nagar, Komal
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Obeidat, Zaid Mohammad Ibrahim
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Journal of marketing communications
Journal of business research : JBR
2,014
Journal of retailing and consumer services
1,941
International journal of consumer studies
785
NBER working paper series
783
International journal of hospitality management
729
Working paper / National Bureau of Economic Research, Inc.
670
Psychology & marketing
660
NBER Working Paper
586
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
463
Journal of Consumer Marketing
413
European Journal of Marketing
407
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
394
Management science : journal of the Institute for Operations Research and the Management Sciences
373
The journal of brand management : an international journal
356
European journal of marketing : EJM
351
Journal of marketing research : JMR
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of travel and tourism marketing
331
Technological forecasting & social change : an international journal
326
IMF Staff Country Reports
325
Online Information Review
324
Journal of international consumer marketing
322
Journal of marketing management : MM
316
Journal of retailing
309
Cogent business & management
307
Tourism management : research, policies, practice
307
International Journal of Retail & Distribution Management
298
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
Marketing letters : a journal of research in marketing
297
Journal of marketing
296
International journal of retail & distribution management
295
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
287
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
287
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
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ECONIS (ZBW)
302
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1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
Saved in:
3
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
4
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
5
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
6
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
7
Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša
;
Lah, Marko
;
Jančič, Zlatko
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
Saved in:
8
Predictors for
internet
usage of teenagers in the United States: a multivariate analysis
Tsao, James C.
;
Steffes-Hansen, Sara
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
Saved in:
9
Marketing sustainability : use of information sources and degrees of voluntary simplicity
Oates, Caroline
;
McDonald, Seonaidh
;
Alevizou, Panayiota
; …
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 351-365
Persistent link: https://www.econbiz.de/10003788447
Saved in:
10
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
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