//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer entrepreneurship on d...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Crisis management
1
Krisenmanagement
1
Theorie
1
Theory
1
Werbung
1
corporate advertising
1
corporate crisis
1
inoculation theory
1
reactance theory
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Kim, Sojung
2
Published in...
All
Journal of marketing communications
Technological forecasting & social change : an international journal
6
International journal of entrepreneurship and innovation management
4
Journal of internet commerce
4
R & D management
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Journal of promotion management : JPM
3
R&D Management
3
Strategic management journal
3
International Journal of Innovation and Technology Management (IJITM)
2
International journal of innovation and technology management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of product development : IJPD
2
International journal of technology management : IJTM
2
New technology-based firms in the new millennium ; Vol. 8
2
Post-Print / HAL
2
Research technology management
2
Research technology management : RTM
2
Service business
2
Strategic Management Journal
2
Technology analysis & strategic management
2
ASTIN bulletin : the journal of the International Actuarial Association
1
British Journal of Management
1
Business & Information Systems Engineering
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Centre for Technology Management (CTM) Working Paper 2011/02
1
Challenges in the management of new technologies
1
Creating Wealth from Knowledge
1
Creating and managing a technology economy
1
Creating wealth from knowledge : meeting the innovation challenge
1
Entrepreneurship and technological change
1
European Corporate Governance Institute (ECGI) - Finance Working Paper
1
European Corporate Governance Institute - Finance Working Paper
1
European Corporate Governance Institute – Finance Working Paper
1
European journal of operational research : EJOR
1
Industrial and corporate change
1
International Handbook on the Economics of Corruption, Volume Two
1
International handbook on the economics of corruption ; Vol. 2
1
International journal of advertising : the review of marketing communications
1
Journal of Knowledge Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does corporate advertising work in a crisis? : an examination of inoculation theory
Kim, Sojung
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010187590
Saved in:
2
Does corporate advertising work in a crisis? An examination of inoculation theory
Kim, Sojung
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010175274
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->