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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
300
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300
Advertising effects
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136
Advertising
98
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96
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80
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Muehling, Darrel D.
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3
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Varan, Duane
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Zhang, Lixuan
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Amos, Clinton
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Antheunis, Marjolijn L.
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Journal of marketing communications
Journal of business research : JBR
2,498
Journal of retailing and consumer services
2,071
International journal of hospitality management
870
International journal of consumer studies
777
NBER working paper series
736
Psychology & marketing
700
SpringerLink / Bücher
678
Working paper / National Bureau of Economic Research, Inc.
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Industrial marketing management : the international journal for industrial and high-tech firms
564
NBER Working Paper
548
Management science : journal of the Institute for Operations Research and the Management Sciences
528
European Journal of Marketing
492
Technological forecasting & social change : an international journal
478
Asia Pacific journal of marketing and logistics
437
The journal of product & brand management
407
European journal of marketing : EJM
399
Journal of Consumer Marketing
399
Tourism management : research, policies, practice
392
Journal of the Academy of Marketing Science
386
Journal of marketing
380
Journal of marketing research : JMR
379
The journal of brand management : an international journal
379
Journal of travel and tourism marketing
377
The journal of services marketing
376
Journal of economic behavior & organization : JEBO
372
Cogent business & management
366
Journal of marketing management : MM
366
Journal of retailing
357
The service industries journal
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
339
Journal of international consumer marketing
332
Discussion paper / Centre for Economic Policy Research
330
Marketing intelligence & planning
329
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
326
International journal of contemporary hospitality management
325
Marketing letters : a journal of research in marketing
323
Journal of strategic marketing
315
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ECONIS (ZBW)
319
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1
Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
Saved in:
2
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
3
Marketing communication education in developing countries : post-pandemic insights from India and South Africa
Cooper, Holly B.
;
Ewing, Michael
;
Jayasinghe, Laknath
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 242-264
Persistent link: https://www.econbiz.de/10014529356
Saved in:
4
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
5
An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
6
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
7
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
8
Perceived sales promotion transparency and customer intention to participate : insight from student-bank customers in Nigeria
Agu, Godswill Agu
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 762-779
Persistent link: https://www.econbiz.de/10012653589
Saved in:
9
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
10
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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