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A review of measuring brand eq...
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Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
138
Werbewirkung
138
Brand management
104
Markenführung
104
Advertising
100
Werbung
98
Brand image
90
Markenimage
90
Internet marketing
79
Online-Marketing
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Marketing management
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Marketingmanagement
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Viral marketing
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Virales Marketing
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Brand
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Markenartikel
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advertising
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social media
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purchase intention
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Goodrich, Kendall
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Anabila, Peter
2
Antheunis, Marjolijn L.
2
Belanche, Daniel
2
Biraghi, Silvia
2
Block, Martin P.
2
Casaló, Luis V.
2
Chan, Fong Yee
2
Chrysochou, Polymeros
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Ferguson, Mary Ann
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Grohmann, Bianca
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
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Journal of marketing communications
Journal of business research : JBR
2,366
Journal of retailing and consumer services
2,018
NBER working paper series
1,106
Working paper / National Bureau of Economic Research, Inc.
961
NBER Working Paper
877
International journal of hospitality management
831
International journal of consumer studies
775
SpringerLink / Bücher
747
Psychology & marketing
725
The journal of brand management : an international journal
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
Management science : journal of the Institute for Operations Research and the Management Sciences
597
European journal of operational research : EJOR
582
The journal of product & brand management
526
Journal of marketing research : JMR
459
Tourism management : research, policies, practice
445
European journal of marketing : EJM
434
Asia Pacific journal of marketing and logistics
426
Journal of revenue and pricing management
404
Journal of travel and tourism marketing
395
Economics letters
387
Journal of marketing management : MM
386
Discussion paper / Centre for Economic Policy Research
382
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
382
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
378
Journal of marketing
375
Journal of retailing
372
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
International journal of production economics
358
Marketing letters : a journal of research in marketing
339
CESifo working papers
334
Journal of international consumer marketing
333
International journal of industrial organization
325
Journal of fashion marketing and management
322
Journal of the Academy of Marketing Science
320
Cogent business & management
319
International journal of retail & distribution management
315
Technological forecasting & social change : an international journal
309
Journal of consumer behaviour : an international research review
306
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ECONIS (ZBW)
336
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336
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1
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
2
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
3
Antecedents and outcomes of
brand
love : the mediating role of
brand
loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
4
Do social advergames affect
brand
attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
5
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
6
Celebrity endorsement : how celebrity-
brand
-user personality congruence affects
brand
attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
7
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
8
The effects of processing mode and
brand
scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
Saved in:
9
Support for the underdog
brand
biography : effects on consumer attitude and behavior
Nagar, Komal
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 477-493
Persistent link: https://www.econbiz.de/10012203329
Saved in:
10
Brand
familiarity as a moderating factor in the ad and
brand
attitude relationship and advertising appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
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