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~isPartOf:"Journal of marketing communications"
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Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
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