//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Resistance to Brand Switching...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
135
Werbewirkung
135
Brand management
104
Markenführung
104
Advertising
99
Werbung
97
Brand image
84
Markenimage
84
Internet marketing
79
Online-Marketing
79
Social Web
55
Social web
55
Marketing management
43
Marketingmanagement
43
Viral marketing
36
Virales Marketing
36
Brand
35
Markenartikel
35
Beziehungsmarketing
25
Relationship marketing
25
Corporate Social Responsibility
24
Corporate social responsibility
24
advertising
24
Emotion
23
social media
21
Personality psychology
17
Persönlichkeitspsychologie
17
Experiment
15
Confidence
14
Vertrauen
14
Green marketing
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
Perception
12
Wahrnehmung
12
Cognition
11
more ...
less ...
Online availability
All
Undetermined
236
Free
12
Type of publication
All
Article
328
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
329
Aufsatz in Zeitschrift
329
Case study
3
Fallstudie
3
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
330
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Goodrich, Kendall
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Anabila, Peter
2
Antheunis, Marjolijn L.
2
Belanche, Daniel
2
Biraghi, Silvia
2
Block, Martin P.
2
Casaló, Luis V.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Grohmann, Bianca
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Keller, Kevin Lane
2
Kendrick, Alice
2
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
2,312
Journal of retailing and consumer services
1,984
International journal of hospitality management
797
International journal of consumer studies
770
Psychology & marketing
707
The journal of brand management : an international journal
668
SpringerLink / Bücher
656
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
NBER working paper series
628
Working paper / National Bureau of Economic Research, Inc.
542
The journal of product & brand management
497
NBER Working Paper
468
Journal of marketing research : JMR
429
European Journal of Marketing
420
European journal of marketing : EJM
416
Asia Pacific journal of marketing and logistics
412
Journal of Consumer Marketing
385
Management science : journal of the Institute for Operations Research and the Management Sciences
379
Journal of business ethics : JOBE
377
Journal of marketing management : MM
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Tourism management : research, policies, practice
361
Cogent business & management
350
Journal of marketing
349
Journal of travel and tourism marketing
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of retailing
332
Journal of international consumer marketing
331
Discussion paper series / IZA
327
Journal of economic psychology : research in economic psychology and behavioral economics
321
Journal of the Academy of Marketing Science
321
Marketing letters : a journal of research in marketing
321
Journal of fashion marketing and management
317
Journal of Product & Brand Management
310
International journal of retail & distribution management
308
Journal of consumer behaviour : an international research review
305
International journal of contemporary hospitality management
304
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
299
more ...
less ...
Source
All
ECONIS (ZBW)
330
Showing
1
-
10
of
330
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsement : how celebrity-
brand
-user personality congruence affects
brand
attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
2
Beyond
brand
loyalty :
brand
sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
3
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
4
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
5
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
6
Using topdog versus underdog
brand
biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
7
Customer-based
brand
equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
8
Congruity between mood and
brand
involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
9
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
10
Do social advergames affect
brand
attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->