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Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
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Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath; Makhija, Mayank - In: Journal of marketing communications 27 (2021) 2, pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
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The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen; Riebe, Erica - In: Journal of marketing communications 17 (2011) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa; Mehta, Amisha; Goodlich, Hayley - In: Journal of marketing communications 29 (2023) 1, pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
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Integrated marketing communications measurement and evaluation
Ewing, Michael - In: Journal of marketing communications 15 (2009) 2/3, pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
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(The lack of) fluency and perceptions of decision making
Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal; Thomas, Sujo - In: Journal of marketing communications 26 (2020) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle - In: Journal of marketing communications 15 (2009) 2/3, pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
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The primacy of the consumer in IMC : espousing a personalist view and ethical implications
Kliatchko, Jerry G. - In: Journal of marketing communications 15 (2009) 2/3, pp. 157-177
Persistent link: https://www.econbiz.de/10003881213