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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; … - In: Journal of marketing communications 23 (2017) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
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Antecedents of level of social media use : exploring the mediating effect of usefulness, attitude and satisfaction
Hussein, Rania S.; Mohamed, Hassan; Kais, Amr - In: Journal of marketing communications 28 (2022) 7, pp. 703-724
Persistent link: https://www.econbiz.de/10013493039
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Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping - In: Journal of marketing communications 27 (2021) 8, pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon; Ju, Ilyoung - In: Journal of marketing communications 24 (2018) 7, pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
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Blogging effects across supplier, retailer, and customer
Prasad, Shantanu - In: Journal of marketing communications 27 (2021) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
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The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia; Obeidat, Zaid Mohammad Ibrahim; Al … - In: Journal of marketing communications 28 (2022) 6, pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta; Agopian, G. - In: Journal of marketing communications 29 (2023) 7, pp. 715-746
Persistent link: https://www.econbiz.de/10014414326