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Marketing
67
Betriebswirtschaftsstudium
53
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Crittenden, Victoria Lynn
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Bal, Anjali S.
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Ferrell, Odies C.
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Journal of marketing education : JME
European Journal of Marketing
604
SpringerLink / Bücher
529
Journal of business research : JBR
379
Europäische Hochschulschriften / 5
275
Marketing Intelligence & Planning
259
Journal of Consumer Marketing
241
Journal of advertising research
230
International journal of advertising : the review of marketing communications
215
Journal of Food Distribution Research
208
Journal of advertising
192
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising : official publication of the American Academy of Advertising
171
Gabler Edition Wissenschaft
170
Strategic Direction
169
Journal of marketing communications
165
Management Science
165
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Industrial marketing management : the international journal for industrial and high-tech firms
154
Springer eBook Collection
150
European journal of marketing : EJM
145
Journal of Product & Brand Management
134
International Marketing Review
133
Journal of Agricultural and Applied Economics
132
Springer eBook Collection / Business and Economics
130
Young Consumers
129
Marketing Science
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
Journal of historical research in marketing
110
Journal of marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Management Decision
98
International Journal of Bank Marketing
96
International Food and Agribusiness Management Review
94
European journal of operational research : EJOR
93
Journal of Business & Industrial Marketing
91
MPRA Paper
91
Journal of marketing management : MM
90
Journal of promotion management : JPM
89
European Business Review
87
Economics Papers from University Paris Dauphine
84
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ECONIS (ZBW)
81
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1
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81
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date (oldest first)
1
Social responsibility in
advertising
: a
marketing
communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
2
The employers’ view of "work-ready" graduates : a study of advertisements for
marketing
jobs in Australia
McArthur, Ellen
;
Kubacki, Krzysztof
;
Pang, Bo
;
Alcaraz, …
- In:
Journal of marketing education : JME
39
(
2017
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011741545
Saved in:
3
Enhancing students' understanding of social media
marketing
and the use of
advertising
and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
4
The skills
marketing
majors believe they acquire : evidence from a national survey
Hartley, Phillip
;
Routon, P. Wesley
;
Torres, Luis
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
Saved in:
5
Advertising
education in Australia : looking back to the future
Kerr, Gayle F.
;
Waller, David
;
Patti, Charles H.
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 264-274
Persistent link: https://www.econbiz.de/10003911271
Saved in:
6
Addressing online behavioral
advertising
and privacy implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
Saved in:
7
Modeling the constructs contributing to the effectiveness of
marketing
lecturers
Sweeney, Arthur D. P.
;
Morrison, Mark D.
;
Jarratt, Denise
; …
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 190-202
Persistent link: https://www.econbiz.de/10003910585
Saved in:
8
Can Australian universities take measures to increase the lecture attendance of
marketing
students?
Dolnicar, Sara
;
Kaiser, Sebastian
;
Matus, Katrina
; …
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 203-211
Persistent link: https://www.econbiz.de/10003910592
Saved in:
9
Experiencing the product life cycle management highs and lows through dramatic simulation
Pearce, Glenn
;
Jackson, John
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 212-218
Persistent link: https://www.econbiz.de/10003910689
Saved in:
10
Poster sessions in
marketing
education : an empirical examination
Stegemann, Nicole
;
Sutton-Brady, Catherine
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 219-229
Persistent link: https://www.econbiz.de/10003910698
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